Monday, March 21, 2011

JOY

There is a concept swirling around in the art and charity world recently that I am a huge fan of. A bunch of pieces are commissioned by famous and unknown artists and each piece is sold for the same price but the artist remains anonymous until the purchase is complete. This forces the purchaser to focus solely on the piece and not worry about the value or name behind a piece, and it also brings the focus back to the charity itself. The most important part about purchasing a piece of art whether it is $10 or $10,000 is that you as the owner falls in love with the piece and it really shouldn't matter if it is created by Jasper Johns or Joe from around the corner.
Ending today is a show at the Somerset House in London called Joy of Living which took on the anonymous art concept to raise funds for Maggie's Cancer Caring Centres. For this fundraiser each artist had to us an A4 size sheet of graph paper and turn it into their own work of art. Each piece is being sold for £250 and most have already sold. Some of the well known artists who have contributed include John Pawson, Ella Doran, Rob Ryan, and Terence Conran to name a few.

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